GRI 2-17 Collective knowledge of the highest governance body
Sustainability Steering Committee executives have the necessary skills to manage Bracell’s business and operations effectively. Committee executives receive supporting advice from Bracell’s leadership, which has individual expertise in environmental, social, and governance (ESG) management and oversees ESG matters within the Company. For instance, the senior leadership team led the development of the Bracell 2030 targets, with progress against those targets tracked by the Sustainability Steering Committee. This oversight includes managing social and environmental risks and opportunities within our operations.
Expertise of Sustainability Steering Committee executives |
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Position | Held by | Duties and credentials |
President | Praveen Singhavi | Praveen oversees overall business operations, including two main operations in Brazil, one in Camaçari (BA) and the other in Lençóis Paulista (SP). He leads over 11,000 employees in building a more efficient and sustainable business. With more than 25 years of management experience, including a tenure as president of the APRIL Group, a member of the RGE group, he has previously held several senior management positions, including national and regional financial management roles, at other global companies in the commodities and manufacturing sectors. |
Chief Operating Officer (COO) | Clinton Clive Van Vught | Clinton heads our mill operations in Lençóis Paulista (SP), where our two flexible lines produce Kraft pulp and dissolving pulp. An executive with international experience, he served as Senior Executive of Operations at the APRIL Group, a member of the RGE group. Throughout his professional career, he has been involved in strategic planning, operational management, human resources management, health, safety, environmental and quality management, and financial management. |
Head of Forestry operations | Mauro Quirino | Mauro Quirino is Bracell head of Forestry operations, bringing experience from previous roles at forestry companies. Mauro Quirino holds a MBA in Administration and Controlling (Fundação Getúlio Vargas) and a Master of Science in Accounting (PUC-SP). With a robust skill set that includes Internal Controls, Sarbanes Oxley Act, Financial Reporting and Financial Audits and SAP. |
Managing Director, Bahia | Guilherme Araújo | Guilherme leads the company’s forestry, industrial, and logistics operations (both inbound and outbound). He has previously headed the commissioning of power generation plants, industrial plants, and greenfield projects, as well as the pulp production process; participated in implementing Lean methodology; implemented a sustainability agenda focusing on long-term social programs; and actively participated in external stakeholder engagement and relationship activities. Guilherme holds a bachelor’s degree in chemical engineering and has 26 years of experience in the forestry and pulp sector. |
Chief Institutional Affairs and Communications Officer | Luiz Carlos Cavalcanti Dutra Junior | Luiz leads efforts to engage and cultivate relationships with external stakeholders such as trade associations, government agencies, local and traditional communities, and the media. With over 37 years of market experience, he has served as vice president of Public Relations, Advertising, and Communication for companies in the energy, consumer goods, chemicals, retail, infrastructure, and education sectors. Luiz has served as a member of the Board of Directors and non-executive director in the education, infrastructure, and investment holding sectors. He has expertise in corporate brand management, communications, marketing, media relations, public and governmental affairs, and sustainability. |
Bracell Papéis Managing Director | Eduardo Aron | Proven and consistent track record leading competitive and complex consumer-oriented businesses in Pharma/OTC, Petfood or Personal Care. An executive with more than 20 years of experience in marketing, trade marketing, sales and administration and R&D. Passionate about consumer understanding leading to breakthrough innovation as a way to foster sustainable profitable growth. Blue Ocean Strategy Certified Instructor. Creation and application of Digital Transformation strategies with very positive business results. Consistent experience at Sector Associations. Successful cases of business turn around. |
Expertise of leadership supporting the Sustainability Steering Committee |
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Position | Held by | Duties and credentials |
Vice President, Sustainability | Marcio Nappo | Marcio has over 20 years of professional experience in Sustainability, ESG, and Corporate Affairs, including executive positions in global companies in the grain, vegetable oil, sugarcane, biofuels, and animal protein sectors. He has also held positions in the leading trade associations in Brazil, responsible for developing and modernizing the sustainability agenda for the entire sector. Marcio has extensive experience in building collaborative partnerships with industry peers, governments, international organizations, and NGOs. He has held leadership positions in a wide range of multi-stakeholder groups and task forces to improve business sustainability and sustainable production. Marcio holds a Bachelor’s degree in Philosophy from the University of Sorocaba, a Bachelor’s degree in Economics from the University of São Paulo, and a Master’s degree in Economics from Fundação Getúlio Vargas. |
Senior Manager, Operational Support | Alexandre Figueiredo | Alexandre has over 25 years’ experience in the Pulp and Paper industry, having led both greenfield and brownfield projects as well as managing environmental and ESG matters related to mill operations. He oversees the mill’s environmental management and licensing processes, leads Bracell’s sustainability strategy for mill operations, and manages special projects. He reports directly to the COO. Alexandre holds a Chemical Engineering degree from the Federal University of Santa Catarina and an MBA in Finance from Fundação Dom Cabral. |
Head of Human Resources (Bahia) | Carolina Linhares Fialho Gomes | With 20 years of experience in Human Resources Management, Carolina holds a degree in psychology and has received training in Coaching and Leadership from the University of West of England, UK, with a graduate degree in people management and organizational behavior. She works in HR planning to align it with the current and future needs of client departments and the business, focusing on Talent Acquisition, Change Management, and Team Building. Carolina leads projects focused on Recruitment & Selection, Development, Performance, Diversity & Inclusion, Organizational Climate, and Culture. |
Head of Human Resources (São Paulo) | Mauro Peixoto | With 18 years of experience in Human Resources, in the pulp, energy, oil and gas sectors, Mauro has led HR teams and projects supporting business growth at a national scale. He has led transformation and development programs implementing global and corporate HR guidelines. Some of his areas of expertise include talent acquisition, training and development, organizational design, succession planning, compensation, engagement, and performance management. Mauro holds a Bachelor’s degree in Business Administration from Fundação Getúlio Vargas (FGV), an MBA in business management from FGV, and a graduate degree in project management from the University of São Paulo (USP). |
Head of Talent Management and Learning and Development
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Fernanda Kruse | With 18 years of experience in the market, Fernanda is a generalist with expertise spanning the main human resources subsystems. She serves as an internal consultant (Business Partner) supporting leadership and employees in the following processes: career management, recruiting and selection, training and development, performance review, youth training, succession planning, induction, and strengthening corporate culture and HR processes. With a degree in Advertising from AESO and a Bachelor’s degree in Business Administration from the Federal University of Pernambuco, she holds graduate degrees in Online Education and Learning Techniques from the Pontifical Catholic University of Rio Grande do Sul and in Career Consulting from the Fundação Instituto de Administração. |
External Affairs Director | Manoel Browne | Manoel brings executive experience in ESG and Public Affairs management, having led multidisciplinary teams and crisis management in large corporations. He holds degrees in corporate, business, and environmental law. With a Master’s in Law, Manoel also has an MBA from the Alberto Luiz Coimbra Institute of Postgraduate Studies and Research in Engineering (COPPE/UFRJ) and a PMD from ISE/IESE.
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